LA PLATEFORME DES MOMENTS DE VIE
Solution de ciblage de l’état d’esprit des consommateurs, en temps réel.
MindLytiX is a new-generation technology for real-time consumer knowledge and targeting.
Mindlytix platform analyzes on the fly billions of daily digital touchpoints to instantly determine the current mindset of each consumer. Consequently, brands can select and target the most relevant "moments of life" of all individuals. It is the emergence of "moment planning" that will finally reconcile marketing segment diversity with media activation.
We believe that nothing happens by chance. Finding the right moment to engage consumers, with the right story, enhances efficiency and perception of brands.
Why we are unique
We update every second the need state profile of all individuals digitally connected. We merge digital & real life data points.
The proprietary solution extracts, in just a few milliseconds, the mindset of each consumer and triggers the activation of brands’ marketing segments on the right moment of life.
Mindlytix has developed a technology that enables easy usage of “Moments of life” and enhanced branding approaches. It combines a “social approach” of the data points, knowledge extraction based on “deep learning”, and processing of massive data streams. It involves state of the art distributed systems to deliver a high throughput / low latency platform able to operate complex algorithm and respond in less than 5 milliseconds.
What we do for advertisers?
We predict in real time what is the relevant moment for brands to reach each consumer. Hundred million of moment of life representing the mindset of each consumers are delivered every hours to the programmatic ecosystem.