LA PLATEFORME DES MOMENTS DE VIE

Solution de ciblage de l’état d’esprit des consommateurs, en temps réel.


MindLytiX is a new-generation technology for real-time consumer knowledge and targeting.

Mindlytix platform analyzes on the fly billions of daily digital touchpoints to instantly determine the current mindset of each consumer. Consequently, brands can select and target the most relevant "moments of life" of all individuals. It is the emergence of "moment planning" that will finally reconcile marketing segment diversity with media activation.

We believe that nothing happens by chance. Finding the right moment to engage consumers, with the right story, enhances efficiency and perception of brands.

Emotions
Center of interest
Mental avaibility

Why we are unique

We update every second the need state profile of all individuals digitally connected. We merge digital & real life data points.

The proprietary solution extracts, in just a few milliseconds, the mindset of each consumer and triggers the activation of brands’ marketing segments on the right moment of life.

Media Bid requests
Mobile audience / Web audience
Adserving
DMP
Media Purchases Log

Breakthrough technology

Mindlytix has developed a technology that enables easy usage of “Moments of life” and enhanced branding approaches. It combines a “social approach” of the data points, knowledge extraction based on “deep learning”, and processing of massive data streams. It involves state of the art distributed systems to deliver a high throughput / low latency platform able to operate complex algorithm and respond in less than 5 milliseconds.

Artificial Intelligence
Deep learning
Real time data flow analysis
Natural language

What we do for advertisers?

We predict in real time what is the relevant moment for brands to reach each consumer. Hundred million of moment of life representing the mindset of each consumers are delivered every hours to the programmatic ecosystem.

60 MILLION

profiles/day

90 BILLION

contacts/month

1000

criteria

The RIGHT PERSON

Right Moment

Our partners

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Something more about us

Founded in March 2015, MindLytiX has developed a platform intended for brands and for the entire media ecosystem, representing the latest generation of consumer knowledge and targeting. With its proprietary programmatic platform, MindLytiX processes – in real time – billions of touchpoints activated every day and transforms them into "moments of life", i.e. a new targeting criterion that will revolutionize the way brands communicate. This French start-up is overseen by its founders Luc Tran-Thang and Eric Janvier, two recognized experts in the media, digital and marketing industry.

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