Services

Moment of life Identification

A moment of life is a time window of 5 to 10 minutes during which the emotional and functional priorities of an individual remain unchanged.

Moment
of life

 

Real-time marketing / /
Emotional &
functional moment

Standard
segment

 


With scoring
.

Custom
segment

 

Custom
segment
created

Market analysis
& segmentation

 

Market analysis
Dynamic consumer
Journey

Mindlytix activation

Receptive

target

Optimized
media
buying

Right

Moment

Less

intrusion

Problem retrieving data from Twitter

Something more about us

Founded in March 2015, MindLytiX has developed a platform intended for brands and for the entire media ecosystem, representing the latest generation of consumer knowledge and targeting. With its proprietary programmatic platform, MindLytiX processes – in real time – billions of touchpoints activated every day and transforms them into "moments of life", i.e. a new targeting criterion that will revolutionize the way brands communicate. This French start-up is overseen by its founders Luc Tran-Thang and Eric Janvier, two recognized experts in the media, digital and marketing industry.

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